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  • Terra Werner & Daniela Schrittenlocher

How to Choose the Right Social Media Channels for Your Business

Updated: Jun 27, 2023

QUICK - How many social media platforms can you name in 10 seconds?? GO! ⏱️

How’d you do? The first time, I froze at 6 🤣🤣 There are just so many today and if you’re anything like us, you bounce from channel to channel for multiple clients plus your own content!

So, let’s be completely honest, social media has become a 100% necessary tool for businesses. It’s the most organic way to connect with your target audience, build brand awareness, and drive growth.

✨ However, with the many social media channels available, it can be overwhelming to determine which ones best fit your business.

Let’s explore the digital landscape of social media and provide valuable insights to help you choose the right social media channels for your business or brand. The channels you choose should align with your:

  • brand

  • goals

  • target audience

Your Go-To List of Top 10+ Social Media Channels

Facebook Icon


Active users: over 2.9 billion monthly

Demographic: a diverse range of demographics

Known for: being the largest social media platform

Facebook offers robust advertising options, making it suitable for businesses targeting a broad audience.

Instagram Icon


Active Users: over 1.3 billion monthly

Demographic: appeals to a younger demographic

Known For: emphasizing storytelling through captivating images and videos

Instagram can be a valuable channel if your business relies heavily on visuals, brand aesthetics, or influencer collaborations.

Need help in that arena? We've got easy-to-edit & post Canva templates for you in our Etsy shop! Be sure to check out the multiple niches, design aesthetics, and even Reels templates too.

TikTok Icon


Active Users: over 1 billion monthly

Demographic: Gen Z and millennials

Known For: short-form video content

Businesses targeting younger audiences can leverage TikTok's viral potential to create engaging and entertaining content.

FUN FACT: More time is spent on TikTok (average 45 min/day) than on Instagram or Facebook (both averaging about 30 min/day) or any other network for that matter. Don't get lost in that rabbit hole. 🕳️

LinkedIn Icon


Active Users: 900 million users

Demographic: B2B businesses and business professionals

Known For: being the professional networking platform

LinkedIn offers opportunities for thought leadership, lead generation, and industry networking.

YouTube Icon


Active Users: more than 2 billion logged-in users each month

Demographic: popular with every age group

Known For: second-largest search engine in video form (behind Google, duh)

YouTube is an excellent platform for businesses that can leverage video content to educate, entertain, or demonstrate their products and services.

Pinterest Icon


Active Users: over 450 million monthly

Demographic: Millennials

Known For: inspiration and discovery

Pinterest is especially suitable for businesses in industries such as fashion, home décor, food, and lifestyle, allowing them to showcase visually appealing content and drive traffic to their websites.

FUN FACT: 45% of Pinterest users have a household income of over $100,00 👀

Twitter Icon


Active Users: 330 million monthly

Demographic: journalists, influencers, and thought leaders

Known For: real-time updates and concise format

Twitter is ideal for businesses seeking to engage in conversations, share industry news, and provide customer support.

Snapchat Icon


Active Users: 319 million daily active users

Demographic: the young crowd

Known For: super temporary content

Snapchat offers unique advertising options and amplified reality features targeting our younger generation.

Google Icon

BONUS: Google Business Profile

(Formerly Google My Business)

If you're a business, you must treat this one as a social media platform. You simply cannot avoid it.

So many people don't even know they can (and should) post on GBP regularly. What it does!? It helps you rank higher and multiplies your website traffic 😉

Fun fact:

You don't even have to have an actual location for your business. We don't, at least not as of now, and still have and maintain a profile that brings in website visitors every single month. Oh, and our latest client also found us on there 😁

Google Icon


A TikTok sister app where "Instagram meets Pinterest."

Lemon8 is a community where people discover and share content related to beauty, fashion, travel, and more in an authentic and diverse environment.

Have you tried it yet? 🍋 See what fresh content we're releasing there @elasmarketing and look out for a blog post to learn more about it!

✋🏻 NOW see how many social media channels you can name in 10 seconds - easy!

And to put it all into perspective, see our analogy here 🍌 that may or may not include bananas.

Alright enough monkeying around, let's get back to business ⬇️

5 Things to Consider When Choosing Social Media Channels for your Business

1. Understand your target audience:

  • demographics

  • preferences

  • social media habits

Easily choose the platforms where your audience actively engages and aligns with your brand's messaging.

2. Identify your business objectives.

This could be brand awareness, lead generation, customer engagement, or sales.

Select channels that can effectively support these goals based on their unique features and functionalities.

3. Consider the type of content your business usually creates.

✨For example:

Visual content > Instagram, Pinterest, and YouTube

Text-based and professional > Twitter and LinkedIn

4. Look for platforms that provide robust analytics and measurement tools.

Being able to track and analyze your social media performance is essential for optimizing strategies and making informed decisions.

5. Evaluate your available resources, including time, budget, and team capabilities.

Some platforms require more investment in content creation, community management, or advertising. 🚨 I see this OFTEN overlooked. Do you actually have the time or do you need an extra hand with your social media management? 👉🏻 Schedule an onboarding session here and let's see what we can accomplish!

Navigating this digital world requires a thoughtful approach to selecting the right social media channels that align with your business objectives and target audience.

✨ There’s no need to be on all of them at once. Choose 1-2 to master and build up from there!

By truly understanding each platform’s unique features, user demographics, and individual strengths, you can make informed decisions and optimize your social media presence. 🔥📈

What social media channel do you want to learn more about?

  • Facebook

  • Instagram

  • TikTok

  • LinkedIn


written by Terra Werner and Daniela Schrittenlocher

@ELAS Marketing Services LLC

Follow @elasmarketingservices for daily tips, facts and honest social media & marketing talk on Instagram.

Email us at with questions or topic requests.

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