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2024 is HERE! 🎉
GRWM to conquer social media in 2024! Social media is about to evolve even more rapidly, shaping how we connect, communicate, and consume content. Don’t believe me…!? READ THIS👇🏻
It’s all about the user experience and the social media environment is marked by ever-changing trends.
So let’s explore the top social media trends predicted for 2024, including the rise of social communities, the power of user-generated content, the dominance of short-form video, the quest for authenticity and hyper-personalization, and the growing influence of social shopping. Here we go!
1. Building Social Communities
From niche hobby groups to professional networks, the emphasis is on creating spaces where like-minded individuals can connect and engage.
🚨 Brands are also recognizing the value of these communities, leveraging them as powerful tools for audience engagement and market research.
Think about the content you’ve been scrolling endlessly... Average People + Big Brands = Jackpot
2. User-Generated Content
UGC continues to be a driving force in social media trends. Authenticity is the currency of the digital age. 🪙
Users appreciate content that feels genuine and relatable. Let’s repeat together…
👏🏻 Users appreciate content that feels GENUINE and RELATABLE. 👏🏻
Brands are encouraging their audiences to be creators, actively involving them in content creation processes.
This not only builds trust but also provides a fresh, diverse perspective that resonates with consumers on a personal level.
See how it’s done here.
3. Short-Form Video Content
Capturing attention in seconds. The dominance of short-form video content is undeniable on several platforms.
Users are drawn to content that is easily consumable in a matter of seconds, making short-form videos the go-to format for entertainment, information, and creative expression.
🚨 Businesses are adapting to this trend by crafting concise, visually appealing content that captures the audience's attention in the blink of an eye.
4. Authenticity and Hyper-Personalization
In the quest for authenticity, social media users are moving away from overly curated and polished content.
Beyond the filter! The emphasis is on real, unfiltered moments that reflect genuine experiences.
✨ The word of 2024 is “hyper-personalization.” It's the human side of your brand!
Hyper-personalization is taking center stage, with platforms using advanced algorithms to tailor content to individual preferences.
Users appreciate content that speaks directly to their interests, creating a more personalized and enjoyable social media experience.
The more you know… 🌈
5. Social Shopping
Going even further, social media platforms are becoming more than just spaces for socializing. They’re evolving into shopping destinations, am I right?! 😏
The seamless integration of e-commerce features allows users to discover and purchase products without leaving the platform.
From Instagram's shopping tags to TikTok's live shopping events, social shopping is redefining the way consumers discover and buy products, creating a one-stop-shop experience within their favorite apps.
As a product-based business, you definitely want to look into expanding your shopping experience onto your favorite platform. Try Facebook or Instagram Shops and keep a close eye on TikTok Shops. 👀
Shops on Instagram have been around for a while now, but TikTok just recently launched a new shopping experience and merged it with their TikTok Creator Program.
👆🏻 BONUS TIP: This is a massive opportunity for both the shop and the creator.
While you’ll be able to partner with your favorite creators and get endless UGC content, the creator automatically earns a commission with every sale they’ve made.
This brand new way to collaborate has been selling out small businesses on a daily basis and will only go above and beyond in 2024!
So, it should be clear now that the trends shaping the industry are driven by a desire for connection, authenticity, and personalized experiences.
These are not JUST trends but fundamental shifts in the way we interact with digital spaces. See more here and learn how SEO and AI Automation are also transforming in 2024 too!
As creators, brands and small businesses adapt to these trends, the social media landscape will continue to be a dynamic and influential force in our lives.
✨ If you need help with your social media strategy in 2024, feel free to reach out! We are always here to help 🫶🏻
written by Terra Werner and Daniela Schrittenlocher @ELAS Marketing Services LLC
Follow @elasmarketingservices for daily tips, facts and honest social media & marketing talk on Instagram.
Email us at hello@elasmarketingservices.com with questions or topic requests.