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  • Terra Werner & Daniela Schrittenlocher

Holiday Content Creation Done Right

Updated: Nov 24, 2022

It’s the most wonderful time of the year 🎵 and the best time to make more sales!

We all know the holidays bring on the busiest shopping season of the year but this also rings true across your socials. But how can we make the most out of it!? By creating a solid content strategy so you don’t get lost in the mix. Let me explain.

1. Start early

It’s never too early to start. That’s a common mistake many people make when starting to think about their holiday content and strategy. But, guess what, you know 365 days in advance it’s gonna happen, so get things figured out ahead of time. ⏰

2. Define your goals

So, first, what are your #holidaygoals? What shopping holiday is most relevant to your audience? If you’re sales hungry, go after big discounts on Black Friday and Cyber Monday and start teasing them early; create urgency. Lifestyle or wellness focused? 💪🏻 The New Year is an obvious choice.

3. Be prepared

Customers are shopping earlier and earlier to get the best offers and to ensure items are actually in-stock. Make sure everything is set up for success. This includes your social media profiles, bio, website, newsletter strategy and sales funnels. Also, don’t forget about the technology that stands behind it, your systems and inventory.

If one lacks, the whole thing won’t work or could even fall apart. So make sure you’re ready for an additional volume of social media engagement, visibility and orders. Then you can really put your content strategy into play.

4. Analyze & optimize

Analyze previous years. Find out what worked in the past and what didn’t. How can you implement and optimize it for the upcoming season? If your goals align, repurpose & recycle the content that worked last year and spice it up a bit.

If nothing really worked in the past or this is your first holiday season, experiment with something new. Look at current trends, popular Google searches, and top gifting ideas. Analyze the holiday strategies of your competitors and recap what works for you; what makes you buy a similar product?

Create content based on that! Don’t forget to use those relevant topics as keywords in your captions and hashtags.

5. Be relatable and non-salesy

Put content out that represents your brand and its values. This creates a community that can relate to something special, like a celebration or tradition, and love for your business. Engage with your audience, share your authentic self, and see the profits without selling. By the way, this works year round 😉

Think bigger… or smaller actually… to really connect with your niche market. Partner with a local business for Small Business Saturday or donate to a charity for Giving Tuesday. These are growing events around holidays that can boost engagement, reputation and sales.

You should feature special offers that create interest and not a heavy focus on promotion only– sprinkle in educational and fun, engaging content.

EXTRA ideas for you down below! 👇

6. Be visible

YES – it’s true. Spending may be down, but internet sales are up. Meet your customers where they are… on the internet! You want to make it easy to turn window shoppers on social media into lifelong buyers! Tag your products directly in posts and include a direct website link wherever you can, especially in your bio.

This is the perfect time to bring your content alive with visuals. Whether your branding is bright and fun or more minimal and sleek… we just released a variety of Canva templates to make your IG thrive. See Step 7 for more!

7. Make smart investments

Now that you have your goals set and a plan in action, make smart investments. Skip the extra dose of anxiety and let us provide some tools to help you succeed.

Get 365 days - 365 DAYS of Content in an organized calendar and checklist form. And not only the unique holidays, but content for EVERY day.

Treat yourself to all of our workbooks here!

We always have helpful guidelines and stand-out content ideas available in our shop. Check back often and see what's new!

⭐EXTRA gift for you! 5 Solid Holiday Content Ideas

  • Holiday Giveaways Advent Calendar Style – A CROWD FAVORITE! The perfect opp to highlight your top products/services and offers. Giveaways don’t have to drain your bottom line. Get creative! Release special downloads or some secret tricks of the trade.

Customizable “24 Days of Holiday Giveaways” design included in our IG Post Template Bundles - Get them here!

  • Gift Guides for the Family Match the perfect gift to different recipients. Recommend gifts by hobby, personality or price point. Get real fancy and create an interactive quiz. 👀

  • Holiday CTAs increase engagement by suggesting your followers to interact with your posts. Here's some of our favs: LIKE this post if you started your holiday shopping already. What’s on your Secret Santa list this year? SHOP NOW to get the Black Friday discount!

  • Spread the cheer and crack some jokes. "The best way to spread Christmas cheer is singing loud for all to hear!" Classic holiday movies and themed memes are always a hit 🎅

  • Don’t forget the FAQs! The important stuff! Your holiday operational hours, how to purchase, your return and refund options, free and fast shipping, etc.

We hope this was helpful! Learn more about us and the services we offer at

Wishing you a Happy Holidays from our team to yours!


written by Terra Werner and Daniela Schrittenlocher @ ELAS Marketing Services LLC

Follow @elasmarketingservices for daily tips, facts and honest social media & marketing talk on Instagram.

Email us at with questions or topic requests.

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