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  • Daniela Schrittenlocher

How to Choose Your Social Media Fonts in 2024

Even though you always want to stay consistent, sometimes you need to make some minor adjustments.


Especially when it comes to your social media presence…


✨ Pairing the right fonts can make all the difference.


And yes, some people might say: "It's called a typeface."


Well....lemme explain:


Typeface vs fonts: a typeface is what you see and a font is what you use.


But let's keep things simple for everyone ;)



Your font can impact if someone:

  • is resonating with your post

  • likes it

  • shares your message

  • visits your feed

  • continues to swipe


Certain fonts pair well together, are optimized for mobile and can help enhance your message, solidify a brand, and establish hierarchy.


Here's how to choose your fonts...



1. Your Brand Personality


Questions to ask:


  • Does the font pair reflect the tone and values of my brand?

  • Does it convey the intended message or impression to my audience?


Reflect Your Brand Values:

Fonts should align with the core values and positioning of a brand.


Enhance Brand Personality:

Fonts can evoke emotions and convey a brand’s personality.



2. Consider your Target Audience.


Some users prefer clean and modern fonts, while others opt in for more decorative styles.


Questions to ask:


  • Who are they and what do they like?

  • Do the fonts evoke the intended emotions in my audience?

  • Have I tested different font pairings to see which ones resonate best with my audience?



3. Consistency and Cohesion


Consistency helps build brand recognition and trust among your audience.


Questions to ask:


  • Are my font choices consistent across all social media platforms and marketing materials?


  • Do the font pairings maintain a cohesive look and feel throughout my branding efforts?


4. Functionality


Not every font is suitable for online reading.


Questions to ask:


  • Is my font easy to read on mobile? *yes, that also refers to the size of your font. The minimum type size should be 16 pixels for body copy with headings being around 1.3 times larger than that.

  • Is my font supported throughout all browsers, apps and devices?


The 9 easiest fonts to read:


  1. Arial

  2. Helvetica

  3. Georgia

  4. Merriweather

  5. Montserrat

  6. Futura

  7. Open Sans

  8. Lato

  9. Verdana


✨ PRO TIP: Consider Trends


Questions to ask:


  • Are the font pairings in line with current design trends and standards?

  • Are they timeless enough to remain relevant in the long term?



Here are 3 social media design trends to consider...


Large fonts stand out and are easiest to read on the Explore Page

1. Massive fonts are here to stay!


Massive fonts are everywhere and keep hitting the Explore page. For a reason!


They are:

  • easy to read

  • grab the viewers' attention

  • stop the scroll!



Aesthetically pleasing font combos.

2. Aesthetically pleasing font combos.


Less is more.


Limit your font choices to two complementary fonts and keep it clean.?


Use, white, clean fonts such as:

  • Playfair Display & Kanit

  • Cormorant Garamond & Montserrat



Modern retro font pairing

3. Modern retro.


I mean, who doesn’t love it?


I recently incorporated a mix of modern retro elements on my own website and for my new Instagram business page and I’m absolutely loving it 😊


✨You can learn more about current trends here.




🚨 BONUS: Unpopular Opinion


CAN you have different fonts for your website and on social media?


Absolutely yes, you can and sometimes even should! As long as you stay true to your brand you can 100% switch it up.


Here are 3 reasons when you should consider it:


1. You have a different mission or target a different audience per social media platform.


2. The platforms has a specific vibe.


Example: Pinterest and Lemon8 tend to be light and airy and Instagram can certainly be more bold and authoritative.


3. Your current style doesn’t work.


Sounds harsh, but sometimes the combination you have doesn’t work for social media.


So when you create your brand visuals for socials, think about:


  • Your mission, mood and purpose

  • The platforms vibe and current trends

  • The platforms general audience

  • Readability- remember, people are on a small screen

  • Test and analyze



Remember:

If you feel stuck with your current visuals, consider change. Sometimes a small change can make ALL the difference.



🚨 Did you know we offer monthly content creation services considering ALL of the above!? All you have to do is post.




 

written by Daniela Schrittenlocher @ELAS Marketing Services LLC


Follow @elasmarketingservices for daily tips, facts and honest social media & marketing talk on Instagram.


Email us at hello@elasmarketingservices.com with questions or topic requests.



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