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  • Terra Werner & Daniela Schrittenlocher

50+ Social Media Captions and Content Ideas for Black Friday + Cyber Monday

It’s beginning to be the busiest time of the year AND the most important one to connect with your audience. If you don't already have ideas rolling for your upcoming Black Friday + Cyber Monday posts, it's time to jump on it.

🎅Quick Tip:

Be ahead of the game! Don't wait until the day of to post. You probably noticed promos all over already. Start talking about it now!

Doesn’t mean you’re gonna share all the deets, but at least start sharing how you prep for it, and that you have something special coming up…

Important Dates for Holiday Promos

Black Friday (November 24): Known for significant discounts and the unofficial start of the holiday shopping season. 🛍️

Small Business Saturday (November 25): A day dedicated to supporting local, small businesses.

Cyber Monday (November 27): The online counterpart to Black Friday, with many retailers offering exclusive online deals.

Giving Tuesday (November 28): A day for giving back to the community and supporting charitable organizations, following the consumer-focused shopping days. 🎄❤️

Green Monday (December 12): THE biggest online shopping day in December! Similar to Cyber Monday, emphasizing last-minute deals for holiday gifts.

Free Shipping Day (December 16): A day when many online retailers offer free shipping with guaranteed delivery before Christmas. 🎁

After Christmas Sales (December 26): Offer discounts on any holiday-related merchandise, making it a great time to stock up for next year.

New Year's Sales (January 1): Many offer discounts to celebrate the start of a new year but especially prime time for fitness equipment, organizational tools, and winter clearance items.

Besides always pushing SALE SALE SALE, this is the time of the year when it’s most important to connect with your audience on a more personal level. Here's how...

5 Most Popular BF + CM Post Ideas

Here are five engaging Black Friday and Cyber Monday post ideas to get sales while staying authentic with your audience:

  1. Countdown to Savings: Create a series of countdown posts leading up to Black Friday/Cyber Monday. Share teaser images or videos featuring your top deals and promotions, and build anticipation among your followers.

  2. Exclusive Sneak Peeks: Offer your social media followers an exclusive sneak peek at some of your deals. Highlight a product or service each day with compelling visuals and descriptions to pique their interest.

  3. Flash Sales: Run limited-time flash sales on your social media channels during the Black Friday and Cyber Monday weekend. Announce these flash sales with eye-catching graphics and clear details about the discount, duration, and any special codes or requirements.

  4. Customer Testimonials and Reviews: Share customer testimonials and reviews about your products or services to build trust and credibility. Highlight how your offerings have positively impacted previous customers to encourage new shoppers to make a purchase.

  5. Interactive Contests and Giveaways: Host interactive contests and giveaways related to Black Friday/Cyber Monday. Encourage users to participate by tagging friends, sharing your posts, or answering fun questions. Offer enticing prizes such as gift cards, exclusive products, or discounts to incentivize participation.

Remember to use attention-grabbing visuals (we have templates for that!), clear and concise messaging and relevant hashtags to reach a wider audience during the Black Friday to last-minute December shopping frenzy.

5 Out-of-the-Box BF + CM Post Ideas

You are all about fun and ready to give your promo deals a little twist!? 🎅 Here are five out-of-the-box Black Friday and Cyber Monday post ideas to help your business stand out:

  1. Reverse Auction: Flip the script on traditional discounts by starting with a high price and gradually reducing it throughout the day on Black Friday. Encourage your audience to comment with their desired price, and when the price reaches their bid, they can purchase the item. This creates a sense of excitement and engagement.

  2. Mystery Boxes: Offer mystery boxes filled with a mix of your products or services at a discounted price. Tease the contents with hints and clues in your posts, and let customers choose from different-themed mystery boxes. This adds an element of surprise and intrigue to your promotions.

  3. Charitable Discounts: Promote a charitable angle by offering a percentage of your Black Friday and Cyber Monday sales to a specific cause or charity. Let your customers know that their purchases will contribute to a meaningful cause, which can help drive sales while making a positive impact.

  4. Social Media Scavenger Hunt: Create a virtual scavenger hunt across your social media profiles. Post clues and riddles leading customers to hidden discount codes or exclusive deals on your website. This gamification element can increase engagement and keep customers engaged throughout the shopping event.

  5. Limited-Edition Collaborations: Partner with influencers, local artists, or other businesses for exclusive, limited-edition products or services available only during the Black Friday and Cyber Monday weekend. Collaborative efforts can attract a broader audience and create a sense of urgency around these unique offerings.

These elite ideas will set your business apart from the competition and generate excitement and buzz around your Black Friday and Cyber Monday promotions. If you're feeling a little lost, get more holiday content creation tips here.

35+ Hooks with Personality for Holiday Captions

  1. Wishing you the happiest holidays from our small business family to yours. 🎄❤️

  2. Brace yourself for the biggest shopping extravaganza of the year!

  3. Unwrap the magic of the season with our one-of-a-kind gifts. ✨🎁

  4. Shop 'til you drop on Black Friday!

  5. This season, it's all about spreading joy, love, and shopping local. Support small businesses and make a difference. 🌟

  6. Early bird gets the deal!

  7. May your days be merry and your shopping be local. Happy Holidays! 🛍️❄️

  8. Black Friday: Where shopping dreams come true.

  9. Our small business is decking the halls with holiday cheer! 🎅✨

  10. The Black Friday hunt is on! Join the bargain frenzy and snag amazing deals.

  11. Warm up with our cozy holiday collection! ☕❄️

  12. Ready, set, shop! Get your Black Friday game face on.

  13. Make your holidays sweet with our delectable treats. 🍬🎁

  14. Don't miss the doorbusters!

  15. From our small business family to yours, wishing you a season filled with love and laughter. ❤️🎄

  16. Black Friday: Your wallet's worst nightmare.

  17. Let the holiday shopping spree begin! Find the perfect gifts right here. 🎁🛒

  18. Shop in your PJs, it's Cyber Monday!

  19. There's no place like our small business for the holidays. Join us in celebrating the season! 🏡🎄

  20. Click, shop, save: The Cyber Monday mantra.

  21. It's the season of giving, and our small business is ready to spread the love. ❤️✨

  22. The best cure for a case of the Mondays: Cyber Monday shopping!

  23. From handmade crafts to personalized gifts, we've got your holiday shopping list covered. 🎨🎁

  24. Unleash your inner online shopping ninja.

  25. Take a break from the holiday rush and enjoy some quality 'me' time with our products. 🛁☕

  26. Score big from the comfort of your couch!

  27. Sending warm wishes and holiday kisses from our small business to your home. 🎄

  28. Cyber Monday: Where the deals come to you.

  29. Make your holiday season bright with our sparkling collection. ✨🎁

  30. The savings continue online!

  31. Tis the season to shop small and make a big difference. ❤️🎁

  32. Cyber Monday, where shopping and savings meet.

  33. The best gifts come in small packages. Shop local this holiday season. 🎁🛍️

  34. Experience the joy of gifting and supporting small businesses this holiday season. 🌟🎄

  35. Swipe, click, save! Shop smart, shop Cyber Monday.

  36. Shop with a heart full of love and a cart full of treasures from small businesses. 🛒❤️

  37. Whether you've been naughty or nice, you deserve something special from our holiday collection. 🎅🎁

Holiday Hashtag Sets for Any Niche

If you've been with us a while, you know how we feel about hashtags! And we're all for sharing...

Follow @elasmarketing on Pinterest to get your hands on these hashtag sets for top niches and much more.

So, NOW that you have the ideas, captions, and hashtags handy, grab one of our template collections so you can have your content ready and scheduled to actually enjoy your holiday season!

Get a complete Q4 content strategy with our year-round holiday Canva templates. We have social media posts for each major world holiday, multiple lists, quotes, promos, and even giveaway countdown templates included!

✨We also have three different aesthetics to choose from that you can easily customize and edit to make them your own.

Happy Holidays from our small business to yours! ❤️🎄


written by Terra Werner and Daniela Schrittenlocher @ELAS Marketing Services LLC

Follow @elasmarketingservices for daily tips, facts and honest social media & marketing talk on Instagram.

Email us at with questions or topic requests.

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