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  • Terra Werner & Daniela Schrittenlocher

5 Ways to Collab on Instagram

Here's a quick but important read on 5 ways to collaborate on Instagram as a business or brand in 2023!

You really don't want to make these 5 common mistakes people make when collaborating and watch out for THE most important TIP we have for you down below. Readyyy & GO... 🎬

1. GO LIVE with:

  • Industry authorities and interview them or chat about a certain topic

  • Influencers relevant to your and your business and talk about a specific product

  • Competitors and talk about recent industry news or trends

Instagram Lives are an amazing way to collaborate and get to know each other a bit more. Additionally, IG Lives are THE best way to add authenticity and build credibility, because there really is no other format putting you right on the spot - LOL!

Not for you!? Oh yes it is! It really looks harder than it actually is. Going Live with someone else is just like having a natural conversation at the coffee table about a specific topic.

2. Guest Posts are another great way to introduce yourself to a wider audience fast.


  • Build that relationship first.

  • Make sure you vibe with each other.

  • Ensure the content is relevant to both pages.

  • Ensure both pages can benefit from it.


Create or repurpose an outstanding post that fits both pages and purposes and ensure to add a guest post relevant ending page, introducing yourself and/or a special sale or promotion to the new audience.

🚨NOTE: Guest posts will only appear on the other accounts channel unless you make it a collab post using Instagrams collaboration feature.

3. Digital Products

Creating a digital product together with another collaborator is a great way to offer maximum value to your audience.

Digital Product Examples:

  1. Marketeers: Social Media Content Calendar, eBook or bundle

  2. Arts & Crafts: Topic related Craft Guide or Course

  3. Travel: City Travel Guide


You should know each other before joining forces. It’s good to work together before putting out your first joint product and ensure you are a good fit for one another.

PRO TIP #5: Set clear roles and responsibilities and ensure everyone benefits from this equally or adequately.

4. Brand Partnerships (for the creators and business accounts on IG)

Creators! Disclose your brand partnership in Feeds, Stories, Reels, and IG videos.

PRO TIP #6: According to Instagram Guidelines, you MUST use the paid partnership label when creating branded content.

Here's how:

Instagram Paid Partnerships Feature explained

Need more info on this!? Learn more here.

5. Story Takeovers (for businesses!) involve having a guest host share a series of images or videos to your stories.

Story Takeovers are a fun and super engaging way to introduce a (new) team member or add testimonials and credibility to your page and your products and services.

Here are 3 IG Story Takeover Examples:

  • An influencer talking about how they use your products

  • An authority educating on a certain topic that's relevant to your audience

  • An employee sharing BTS of their day

But, before you do and of this yourself, read these...

5 common mistakes people make on Instagram when collaborating ⬇️

1. Asking for the collaboration before building a relationship.

2. Collaborating with the wrong partner.

3. Not being collaborative and only letting one do the work.

4. Asking for a collaboration with the only intention to grow followers.

5. Not engaging with the post equally in the comments.

🚨 And the most important tip of the day,

PRO TIP #7: Be sure to give your partners enough credit. R-E-S-P-E-C-T! 🎶

Tan France says that the clear mark of true collaboration is a strong respect for each other’s craft.

✨ If you need some guidance, ELAS offers 1:1 coaching sessions with Daniela and now, our newly added complete 1:1 coaching package including:

  • weekly 1:1 coaching calls (includes 4 per month)

  • email recaps and check-ins

  • access to custom resources & templates

  • direct message support

Claim your spot on her calendar today and work together to achieve your desired goals! Book a coaching package or see what other services we offer here.

Questions? Don't hesitate to ask away in the comments!


written by Terra Werner and Daniela Schrittenlocher

@ELAS Marketing Services LLC

Follow @elasmarketingservices for daily tips, facts and honest social media & marketing talk on Instagram.

Email us at with questions or topic requests.

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